Qaku is a Web3 Q&A platform within the Status/Waku ecosystem, designed to bring more communities into decentralised communication. What started as a lightweight internal experiment needed to evolve into a product ready for broader adoption.

Working alongside the Product Owner, I restructured the experience around two distinct journeys: hosting and participating. I redesigned core workflows, introduced clearer content management, and established a new visual language and scalable design system in collaboration with the graphic design team.

The result was a fully implemented product with a clearer architecture, validated through usability testing and used in live internal sessions — a stronger foundation for future Logos and Waku initiatives.