LuisaViaRoma is a self-directed concept exploring a more editorial approach to luxury fashion e-commerce. The ambition was to move beyond conventional product grids and bring the visual rhythm and curation of a fashion publication into the shopping experience.

I reworked the visual and interaction system around immersive imagery, modular layouts and a more considered browsing experience. A context-aware navigation system, simplified information architecture and accessible filtering bring structure to a large catalogue without compromising its editorial character.

The result is a more fluid relationship between fashion, content and commerce — where discovery is as important as the purchase.