Balance Farm reimagines the countryside retreat through regenerative agriculture, plant-based gastronomy and considered hospitality. Based in Vermont, it began with a single cabin and an ambition to create something much bigger.

I built the foundations for that vision across brand, product and web — shaping an identity and a connected guest experience spanning discovery, booking and stay management.

The result is a scalable foundation designed to grow from a single cabin into a broader hospitality platform without losing the simplicity of the original experience.